Using search engine optimization to find (rescued) on the Web.
Few years ago, my good friend Bill B. Bought his first sailboat.
He called me and said, "Jon, today – I bought a new sailboat, and is the happiest day of my life." I smiled and said, "I also understand that the sale will be the happiest day of your life." (It turned out he was right) … What
Sailing have to do with SEO and this article?
The story continues: My friend Bill did end up selling a couple of years later (you'll see why). I showed him how his ship could find and sold through web search traffic for your website, we have created together.
Now has a thriving business in the Web, and has bought and sold many boats and accessories from the early years. He went full time in the web business, and understands the power of SEO and senior key search terms.
What is the definition of SEO, and why is it important for your business?
SEO stands for Search Engine Optimization, or as defined in Google: Search Engine Optimizer. SEO is a subset of the general term search engine marketing (SEM).
Applied correctly optimization search engine allows your site, not just to be seen by the search engines, but when a search term (keyword phrases) is introduced, can be classified very high in the pages of search engine results (SERPs). Results pages are usually a combination of natural results (sometimes called organic), he paid inclusions (directories) and pay per click (PPC) ads.
The grail in full for centers online marketers around being found on the first page of Google, currently owns more than half the market of all searches. If subsequently optimized so that brings quality * traffic, which may be the ultimate return on investment (ROI), assuming that you have a solid back office process. If you have well optimized for Google, it ranks well in other races (MSN, Yahoo) as well.
Interestingly, search engine optimization is not optimization search engines (SEO themselves, -res can only guess with experience and industry), but rather the optimization of websites, content and parts related (links) so users can easily find. It's all about relevance. Several people hire professional consultants to perform SEO, and any attempt to do it themselves, I'll help you with in the coming months.
My candle was lost at sea. That
Third weekend of your boat saga, told his wife that a trip outside the safe harbor and little un-chartered waters would be a fun and challenging experience, and brought a friend to help.
Normally would have checked the weather forecast, the map (latitude / longitude), trip log, sparklers, contact information, emergency and courses described, including two points of physical contact and radio the Coast Guard and ports, but he forgot all this by making a stupid mistake: Not fully prepare and made some bad assumptions.
Weekend was a poor out well. A quiet start, which were relaxing and enjoying the sea. However, the time quickly became one of the fiercest storms and many hours later, they were missing at sea.
The Coast Guard and others were looking for them (SEO: Visitors), the boat and the crew had not prepared a strategy (SEO: Competitive analysis, know your audience, know where you are (your value proposition), and what key to use) words and this was a different route than at any time before (SEO: Know who your link partners are that can help you get ranking / visibility / popularity through relevant links in topical community, the theme).
Next 24 hours in the sea were not good, to say the least. There they were, off course, no one could find them, and they had run out of options. By stroke of luck, a boat happened to cross his path almost 100 nautical miles of its course. (SEO: Was it the "visitor" random?)
My friend and his partner were rescued, and what lesson was massive. They learned that careful preparation, planning and execution, and the adjustment for bad weather (SEO: Competitive analysis, careful planning) are cornerstones for a successful trip. This also means never giving up, (SEO: Keep the content fresh, adust, and monitor changes in search engine algorithms) can survive.
SEO done right can allow you to find (in the sea of billions of web pages), and ranked well. Always provide relevant information that users are looking for, and you'll have a steady stream of visitors, 24x7x365.
Sure to include solid strategy for search engine optimization, tactical and operational context for a (relevant) safer journey on the World Wide Web.
SEO is one of the most powerful online marketing mediums there is, and displaying the results of the query are completely free, and do well raise their positions.